Then, that artist will earn 10 cents (and that’s before distributors and publishers take their cut). So, let’s say you listen to a 10-track record one time on a platform that pays about one cent per stream, like Apple Music. As described by Deezer, a streaming service that has expressed interest in UCPS, this system helps individual fans more directly and transparently support their favorite artists, since their subscription fee is distributed to the artists they listen to. This model is an example of a user-centric payment system (UCPS), which is generally favored by artists. That percentage shrinks if you’re paying for your subscription through Apple’s App Store, though not Google’s App Store, a TIDAL representative told TechCrunch.
#Tidal buy plus#
If you’re subscribed to Tidal’s HiFi Plus plan - which costs $19.99 per month - up to 10% (or about $2) of your monthly subscription fee will be distributed to your most-listened-to artist.
Starting on January 1, 2022, this model will apply more broadly on Tidal, including artists signed to labels, not just indie distributors. To start, the company struck deals with independent distributors like CD Baby, Equity Distribution, Stem, Symphonic, Tunecore and Vydia. These partnerships foreshadow a larger pivot from Tidal toward experimenting with streaming payout models that are thought to distribute funds more equitably to musicians who don’t get millions of streams on any given day (AKA, people who aren’t Taylor Swift or Lil Nas X). Tidal and many independent music distributors teamed up recently to introduce a direct artist payments system.
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